This is -18% less compared to the champagne sales of 2019, but better than the earlier expected -30% drop in sales due to the impact of the Covid-19 pandemic.
The turnover achieved is around 4 billion euros, with a loss of around 1 billion compared to 2019 (±20%).
The Comité Champagne recalls that in 2020, the closure of main centers for consumption and sales, along with the cancellation of many events, put the champagne business under pressure.
Champagne Sales in France in 2020
Already in retreat before the covid-19 crisis, the French market continued to fall with 144 million bottles sold in 2020 (-20%).
Champagne Exports in 2020
All in all, export markets lost -16% of their volume with 131 million bottles sold in 2020*.
Champagne’s three leading export markets recorded similars falls this year: -20% in the United States, -20% in the United Kingdom, and -28% in Japan.
The drop in sales was in part offset by the relative strength of traditional markets in Continental Europe: Belgium (-5%), Germany (-15%), Switzerland (-9%).
Surprisingly, the Australian market recorded a notable increase of +14%.
Jean-Marie Barillère, co-president of the Comité Champagne and president of the Union des Maisons de Champagne (UMC), commented: “Despite the crisis, champagne remains dear to the hearts of consumers who feel the need to keep something exceptional in their everyday lives, to choose quality products when so many other pleasures are unavailable due to the health crisis. It is the strength and power of our appellation to be the champion of prestige and above all quality among our consumers.”
*Country by country export figures represent initial trends, based on 80% of the volumes exported.