Luxury conglomerate LVMH has recently released its interim financial report for the six-month period ended on the 30th of June 2021, indicating that champagne volumes sales volumes up 57% with respect to the first half of 2020 and 10% compared with 2019, with particularly strong growth in Europe and the United States.

LVMH owns several leading Champagne houses and brands, namely Moët & Chandon (with Dom Pérignon and Mercier), Veuve Clicquot, Ruinart, and Krug.

Also, in May 2021, LVMH acquired a 50% stake in Armand de Brignac, superstar Jay-Z’ champagne.

Sales volume champagne reached 26.6 millions of bottles in June 30, 2021.

Champagnes and wines revenues were up 50% based on published figures and 58% on a constant consolidation scope and currency basis.

Profit from recurring operations for Wines and Spirits was 924 million euros, up 68% relative to June 30, 2020. Champagne and wines contributed 319 million euros, while cognacs and spirits accounted for 605 million euros. The business group’s operating margin as a percentage of revenue grew by 6 points to 34.2%.

Moët & Chandon

Moët & Chandon performed well, in particular in the United States, Europe and the Asia-Pacific region. The Maison confirmed the potential of its innovative offerings, such as the collaboration with fashion designer Yoon Ambush and the launch of the Grand Vintage 2013 and Grand Vintage Rosé 2013.

Dom Pérignon

Dom Pérignon revealed two stunning collaborations: one with Bvlgari for a limited edition case combining a magnum bottle of Rosé 2004 and a necklace from the Serpenti collection; the second with Lady Gaga, an artist with a worldwide following who is deeply committed to philanthropy.

Veuve Clicquot

Veuve Clicquot experienced a very promising recovery, particularly in the United States. The successful collaboration with artist Yayoi Kusama for La Grande Dame 2012 provided a strong and valuable source of exposure in several key countries. A collaboration with K-Way was also established for the Brut Yellow Label cuvée. Veuve Clicquot continued to build on its commitment to women entrepreneurs.


The strong upturn in Ruinart’s sales was accompanied by market share gains in Europe, while selective inventory management was stepped up. The Maison continued to uphold its commitment to the environment with the worldwide rollout of its eco-designed case and an agroforestry wine-growing pilot project in favor of biodiversity,
conducted with Reforest’Action.


Krug asserted its unique value creation model by presenting Krug Grande Cuvée 169e Edition and continuing its annual fine dining program. The Maison officially announced ten major commitments to the planet during live events streamed online.