This represents an increase of +32% in volume and +31% in value over 2020 when the market was severely hit by the lockdowns due to the Covid-19 pandemic and 244 million bottles of champagne were sold for a total turnover of € 4.2 billion.
Compared to 2019, before the pandemic, the growth is +8.5% in volume and +10% in value.
In 2021, the champagne French market was up by +25% at nearly 142 million bottles and returned to 2019 levels. Exports reached a new record of 180 million bottles.
“This recovery is a welcome surprise for the people of Champagne after a troubled 2020 (with figures down by 18%) impacted by the closure of main points of consumption and the shortage of celebratory events across the world,” commented Maxime Toubart, president of the Syndicat Général des Vignerons and co-president of the Comité Champagne. He is otherwise pleased to note the healthy state of the national market.
The CIVC explains that with tourism and the staging of events still reduced due to the health crisis, there is room to believe that home consumption has taken up the slack. Consumers have chosen to entertain themselves at home, compensating for the generally gloomy mood with new moments of conviviality and sharing.
Uncertainty about the duration of the health crisis led the wine trade to reduce stocks in 2020; but in 2021 they reversed that direction, having been surprised by the acceleration in demand since April. Problems linked to logistics and transport disruptions have also played a part.
Jean-Marie Barillère, president of the Union des Maisons de Champagne and co-president of the Comité Champagne, is delighted that “thanks to exports and the consumer’s devotion to fine cuvées, Champagne will reach a record turnover of more than € 5.5 billion.”
Afflicted by the health crisis in 2020 and challenging climatic conditions in 2021, Champagne now hopes that 2022 will open the way to a new cycle of growth.