SWISS International Air Lines introduces a new online service that allow traveller’s to buy champagne during the booking process, for later inflight enjoyment.  The move is part of the SWISSAIR re-launch of its online presence which includes a new “fully responsive” website (tablets, smartphones and PCs) and a new App:

Traveller’s can now pre-purchase special gifts such as champagne, chocolate cake and red wine during the booking process.

You can also purchase these gifts ahead of time for other traveler’s.

SWISSAIR serves complimentary champagne, currently Duval-Leroy, in its First and Business classes.