British consumers are investing more in their champagne, as vintage and rosé are trending in the UK, the Comité Champagne indicates.
The preliminary data for champagne sales in 2016 show that Great Britain continues to reign as champagne’s largest export market despite economic threats such as Brexit and the devaluation of the British pound.
In particular, consumers are trading up in style, with millennials thirst for knowledge.
The UK’s consumption of champagne is in line with the global trend towards value vs. volume.
Commenting on this, the Director of Champagne Bureau UK, Francoise Peretti, said; “There is no doubt that the British are trading up in style in 2017. The UK market is stable, but prestige cuvées and rosé have seen a vast increase, which position champagne where it should always be: at the top”.
Champagne sales to Britain reached 31.2 million bottles in 2016, with a value of €440m (£381.16m).